How to rank your website keywords quickly

 

Ranking your website keywords quickly is a complex process that requires a combination of technical optimizations, content creation, and strategic promotion. Here are some general steps to help improve your website's keyword rankings:

1. Keyword Research: Identify relevant keywords and phrases that are relevant to your website's content and have a decent search volume. Use keyword research tools to find popular and low-competition keywords.

2. On-Page Optimization: Optimize your website's pages by incorporating the selected keywords into the page titles, headings, meta descriptions, and throughout the content. Ensure that your content is high-quality, informative, and relevant to the target keywords.

3. Technical SEO: Improve your website's technical aspects, such as page loading speed, mobile-friendliness, URL structure, sitemap creation, and easy navigation. Technical SEO ensures that search engines can easily crawl and index your website's pages.

4. Link Building: Build high-quality backlinks from reputable and relevant websites. Backlinks are an important ranking factor for search engines. Acquire backlinks through methods like guest posting, content promotion, influencer outreach, and participating in industry directories.

5. Content Creation: Continuously create and publish valuable and engaging content on your website. Regularly update your blog or news section with informative articles, tutorials, case studies, or any other content that your target audience may find useful.

6. User Experience: Ensure that your website provides a positive user experience. This includes having a clean and intuitive design, easy navigation, fast loading times, and mobile responsiveness. User-friendly websites tend to have better engagement metrics, which can indirectly impact your rankings.

7. Social Media Promotion: Share your content on social media platforms to increase its visibility and encourage others to share and link to it. This can help generate more traffic to your website and improve its overall visibility.

It's important to note that ranking highly for competitive keywords can take time, and there are no guaranteed shortcuts or tricks to achieve instant results. SEO is a long-term strategy that requires consistent effort and adaptation to search engine algorithm updates. Additionally, it's always a good idea to stay up-to-date with the latest SEO best practices and guidelines to ensure you're following ethical and effective strategies.

Search Console reports, Impressions and Click

Search Console data

Search Console data is joined with Analytics data via the Landing Page dimension. This integration lets you see how pre-click data like queries and impressions correlate with post-click data like bounce rate and transactions.

The Search Console reports include one dimension that is specific to Google Web Search data:

• Queries: The Google Search queries that generated impressions of your website URLs in Google organic search results.

The Search Console reports in Analytics use four metrics specific to Google Web Search data:

• Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google  Ads search impressions.
• Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.
• Average Position: The average ranking of your website URLs for the query or queries. For example, if your site's URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2).
• CTR: Click-through rate, calculated as Clicks / Impressions * 100.

Landing Page dimension

Search Console aggregates its data under canonical URLs (learn more), whereas Analytics uses the actual landing page URL. This distinction will impact reports that include the landing page dimension including Landing Pages and Devices/Countries (when Landing Page is added as a secondary dimension). For example, Impressions and Click metrics for web, mobile web, and AMP URLs could be aggregated as follows under a canonical URL:

URL	Impressions	Clicks
http://www.example.com	1000	100
http://m.example.com	1000	100
http://www.example.com/amp	1000	100
Canonical URL	Aggregated Impressions	Aggregated Clicks
http://www.example.com	3000	300

Most of the time, landing page and canonical URL are the same. You can use the Search Console Query Inspection Tool to identify the Canonical URL associated with a landing page.

Analytics has behavioral data for the individual URLs of the landing pages, for example:

Landing Page	Sessions	Transactions
http://www.example.com	100	10
http://m.example.com	100	10
http://www.example.com/amp	100	10

When Analytics reports include the data from Search Console that is joined on the Landing Page dimension, those reports include the discrete behavioral data for the individual landing pages and the aggregated data for the canonical URL. All data in Analytics Search Console Reports is filtered on Landing Pages that are also Canonical URLs. For example:

Landing Page	Sessions	Transactions	Impressions	Clicks
http://www.example.com	100	10	3000	300

Search Console data is incompatible with Google Analytics segments. If you apply segments to the Search Console reports, the Analytics metrics are segmented, but the Search Console metrics are not, and return values of 0.

Landing Pages report

The Search Console Landing Pages report lists the landing pages for your site, and includes the Acquisition, Behavior, and Conversion metrics for all page URLs associated with your site. Only Landing Page URLs that are also Canonical URLs are included in this report.

If the URLs for your site are performing well in terms of appearing in search results (e.g., Impressions, Clicks, CTR) but are not performing well in terms of engagement with the associated pages (e.g., Sessions, Pages per Session, Conversions), then your content might not be fully relevant to what users had in mind, or your site design might be making it difficult for them to accomplish their goals. In addition to site content and design, your users may also experience site-performance problems, which you can investigate in the Site Speed reports.

Keep in mind that a single URL is typically associated with many unique queries, and generic queries can have a beneficial effect on the Average Position value. For example, on a classic-car site, a generic query for classic cars might return only the URL for the home page, while a more specific query like classic cars Ford might return the URL for the home page along with other site pages devoted specifically to Fords.

Countries report

The Countries report lets you see which countries produce the best search performance and user engagement for your landing pages.

If you notice strong search performance but poor user engagement from a specific country, then that can be a good signal to develop a language-specific version of your site for those users.

Devices report

The Devices report lets you see which category of devices (desktop, tablet, or mobile) delivers the best search performance and user engagement.

If you notice strong search performance but poor user engagement from specific devices (for example, mobile or tablet), then that can be a good signal that you need to reevaluate the way you have developed content and/or designed your site for that device.

Queries report

The Queries report lists the Google Search queries that generated impressions of your website URLs in Google organic search results.

Understanding the correlation between how users search and the relevancy of your pages to those queries provides insight into how to optimize your content.

The number of impressions that each page generates and the average position of impressions let you understand how well the search engine correlates your content to user queries.

Clicks and click-through rate let you understand how well users correlate the search results with their intentions.

When a query returns only a single URL from your site, then Average Position value is based on the position of that URL in the search results. When a query returns more than one URL from your site, the Average Position value is based on the URL that appears highest in the search results. To protect user privacy, queries that are made infrequently or that contain sensitive or personal information are grouped together as (other).

Differences between metrics and dimensions in Search Console and Analytics

The following table identifies terms that are used in both Search Console and Analytics reports.

Term	Search Console usage	Analytics usage
Clicks	Used exclusively for Google Search clicks	Used for both Google Ads clicks and Google Search clicks
Average Position	Average ranking in Google Search results	Average ranking in Google Search results
CTR	Click-through rate. Clicks/Impressions for Google Search clicks.	Click-through rate. Clicks/Impressions for both Google Ads and Google Search clicks.
Keyword	Applies to the key terms used in the written content of the website pages. These terms are the most significant keywords and their variants that Google found when crawling your site. When reviewed along with the Search queries report and your site's listing in actual search results for your targeted keywords, it provides insight into how Google is interpreting the content of your site.	In paid-search or Google Ads reports, describes a paid keyword from a search-engine-results page. In the organic-search reports, describes the actual query string a user entered in a web search.
Query	The actual query a user entered in Google search.	Only used in the Search Console reports. Applies to the actual query a user entered in Google search.

 

Data discrepancies between Search Console and Analytics

Context	Search Console	Analytics
Landing-page URLs that redirect	Search Console reports the Canonical URL for a landing page, even when the click was to a non-Canonical landing page. If www.example.com/amp has a canonical URL of www.example.com Search Console reports search metrics for www.example.com	Analytics reports the URL that results from the redirect, for example: www.example.com
Page has no Analytics tracking code	Data for the page appears in Search Console.	Data for the page does not appear in Analytics.
Number of URLs recorded per site per day	Search Console records up to 1000 URLs for landing pages.	Analytics does not observe the 1000-URL limit, and can include more landing pages.
Analytics property tracks multiple domains	Search Console can link to a single domain.	If an Analytics property collects data for multiple domains, the Search Console reports have data for only the single linked domain.
Time zones vary	Search Console timestamps data according to Pacific Daylight Time.	Analytics timestamps data in each view according to the time zone identified in the view settings.
JavaScript not enabled in browsers	Search Console collects data regardless of whether JavaScript is enabled.	Analytics collects data only when JavaScript is enabled. Users can opt out of data collection by implementing a browser add-on.

Original Blog content Source: https://support.google.com/analytics/answer/1308626

युनिवर्सल Analytics 1 जुलाई, 2023 से बंद हो जाएगा, जो आपको जानना आवश्यक है

 

युनिवर्सल Analytics बंद हो जाएगा

अंतिम अद्यतन: 16 मार्च, 2022। नवीनतम जानकारी के लिए आने वाले महीनों में इस पृष्ठ पर जाएँ।

Google Analytics 4 हमारा अगली पीढ़ी का माप समाधान है, और यह युनिवर्सल Analytics की जगह ले रहा है। 1 जुलाई, 2023 से, मानक युनिवर्सल Analytics प्रॉपर्टी नई हिट संसाधित करना बंद कर देंगी. यदि आप अभी भी युनिवर्सल Analytics पर भरोसा करते हैं, तो हम अनुशंसा करते हैं कि आप आगे से Google Analytics 4 का उपयोग करने के लिए तैयार रहें।

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पेश है Google Analytics 4 (GA4)

Google Analytics की अगली पीढ़ी

GA4 माप के भविष्य के लिए डिज़ाइन की गई एक नई संपत्ति है:

ग्राहक यात्रा को बेहतर ढंग से समझने के लिए वेबसाइट और ऐप दोनों डेटा एकत्र करता है

सत्र-आधारित डेटा के बजाय ईवेंट का उपयोग करता है

कुकी रहित माप, और व्यवहार और रूपांतरण मॉडलिंग जैसे गोपनीयता नियंत्रण शामिल हैं

भविष्य कहनेवाला क्षमताएं जटिल मॉडलों के बिना मार्गदर्शन प्रदान करती हैं

मीडिया प्लेटफॉर्म से सीधे एकीकरण से कार्रवाई में मदद मिलती है

1 जुलाई, 2023 से, मानक युनिवर्सल Analytics प्रॉपर्टी अब डेटा संसाधित नहीं करेंगी. आप 1 जुलाई, 2023 के बाद कुछ समय के लिए अपनी युनिवर्सल Analytics रिपोर्ट देख सकेंगे. हालांकि, नया डेटा केवल Google Analytics 4 प्रॉपर्टी में प्रवाहित होगा. और अधिक जानें

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समझें कि क्या होने वाला है

1 जुलाई, 2023 तक, आप अपनी युनिवर्सल Analytics प्रॉपर्टी में नए डेटा का उपयोग और संग्रहण जारी रख सकते हैं.

1 जुलाई, 2023 के बाद, आप कम से कम छह महीने के लिए अपनी युनिवर्सल Analytics प्रॉपर्टी में अपने पूर्व संसाधित डेटा तक पहुंच सकेंगे. हम जानते हैं कि आपका डेटा आपके लिए महत्वपूर्ण है, और हम आपको इस दौरान अपनी ऐतिहासिक रिपोर्ट निर्यात करने के लिए दृढ़ता से प्रोत्साहित करते हैं।

आने वाले महीनों में, हम भविष्य की वह तारीख प्रदान करेंगे, जब मौजूदा युनिवर्सल Analytics प्रॉपर्टी अब उपलब्ध नहीं रहेंगी. इस भावी तिथि के बाद, आप Analytics इंटरफ़ेस में अपनी युनिवर्सल Analytics रिपोर्ट नहीं देख पाएंगे या API के माध्यम से अपना युनिवर्सल Analytics डेटा एक्सेस नहीं कर पाएंगे.

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UA और GA4 में क्या अंतर है?

Google Analytics 4 केवल युनिवर्सल Analytics द्वारा प्रदान की जाने वाली चीज़ों की अधिक पेशकश नहीं करता है। यह रिपोर्टिंग और गोपनीयता के लिए वर्तमान और भविष्य की जरूरतों के साथ संरेखित करने के लिए अलग तरह से बनाया गया है। यहां कुछ अंतर और लाभ दिए गए हैं।

ईवेंट-आधारित: युनिवर्सल Analytics सत्र-आधारित है, जबकि GA4 ईवेंट-आधारित है. दूसरे शब्दों में, बटन क्लिक, वीडियो प्ले आदि जैसी घटनाओं को ट्रैक करने की क्षमता GA4 के साथ अंतर्निहित है, जबकि इसके लिए UA में उन्नत सेटअप की आवश्यकता होती है। यह इस आधार से आता है कि पृष्ठ दृश्य एकमात्र महत्वपूर्ण मीट्रिक नहीं हैं।

क्रॉस-डिवाइस ट्रैकिंग: UA को डेस्कटॉप वेब ट्रैफ़िक के आसपास बनाया गया था, जबकि GA4 व्यवसायों को उनकी सभी वेबसाइट और ऐप्स पर ग्राहक यात्रा में दृश्यता प्रदान करता है।

मशीन लर्निंग: GA4 अंतर्दृष्टि साझा करने और भविष्यवाणियां करने के लिए मशीन लर्निंग तकनीक का उपयोग करता है।

गोपनीयता के अनुकूल: UA डेटा कुकीज़ पर बहुत अधिक निर्भर करता है, GA 4 नहीं।

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जांचें कि क्या आपकी Google Analytics प्रॉपर्टी प्रभावित हुई है

अगर आपने अपनी प्रॉपर्टी 14 अक्टूबर, 2020 से पहले बनाई है, तो हो सकता है कि आप किसी युनिवर्सल Analytics प्रॉपर्टी का उपयोग कर रहे हों.

अगर आपने 14 अक्टूबर, 2020 के बाद अपनी प्रॉपर्टी बनाई है, तो आप शायद पहले से ही Google Analytics 4 प्रॉपर्टी का इस्तेमाल कर रहे हैं और किसी कार्रवाई की ज़रूरत नहीं है.

Read more: https://support.google.com/analytics/answer/11583528

Google Rolling Out New Top Stories Design On Desktop

 Google is now rolling out a new design for the Top stories section in the desktop version of its search results, a Google spokesperson confirmed with Search Engine Land. The new design matches the design efforts of the mobile Top stories section that launched about two years ago.

Google’s confirmation. A Google spokesperson confirmed with Search Engine Land that this new design is rolling out globally now. “We’re always working to make it easier for people to dive into the most useful, timely articles available through Search to help them form a better understanding of the world and the topics they care about most,” Google told us. “This newly launched feature is the desktop version of the Top stories experience you can already find on mobile,” the search company added.

What it looks like. Here are a couple of screenshots of the new look:

The Top stories list view.

Why we care. Top stories can send publishers a lot of search traffic from Google Search. The new design may end up impacting that traffic, you may see more if you are featured in the large image box or you may see less. Publishers should watch their Google Search traffic and see if this new design has an impact on that traffic.

Content Source: https://searchengineland.com/google-rolling-out-new-top-stories-design-on-desktop-376984

Google December 2020 Core Update rolling out

 Google has launched the December 2020 Broad Core Update yesterday afternoon, this comes after SEOs eagerly awaiting an update since the May 2020 core update seven months ago. Some thought we might not get another core update in 2020 but we did.

This update, so far, and it is early, seems to have the teeth of a true Google broad core update. Some sites are reporting huge wins or losses, like over 30% or more and it is less than a day since it began to roll out.

We have been tracking many Google algorithm updates that have gone unconfirmed since the May 2020 update, including one over the past few days. It seems the updates we noticed earlier this week are unrelated to this December 2020 core update.

Google said yesterday on Twitter "later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before."

Yes, last time it took about two weeks to fully roll out but most noticed the last update within 24 hours after the update started to roll out. The May core update started on May 4th and ended on May 18th. So that is a full two weeks, although like I said, most people noticed the impact very early on.

So keep an eye on it!

Timing The Core Update

The previous core update was 7 months ago on May 4, 2020, the May 2020 core update. The one prior to that was on January 13, 2020, the January 2020 core update and the one before that was on September 24, 2019, the September 2019 core update. Oh, before that was on June 3, 2019, the June 2019 core update and I can go on and on.

The fun thing is that SEOs have been bracing themselves for this update since August. So instead of getting about four of these updates each year, in 2020 we had three - I mean, it makes sense, it is #2020. I mean, Google had its share of search bugs this year.

Many are surprised Google released the update now, before the holidays. But it is after Black Friday/Cyber Monday shopping, so my gut feeling was they would release it in early December because late December everyone is off at Google. I was just talking about this with someone a couple of days ago that my gut feeling was Google would release an update soon before the end of the year. Of course, if a business got hit by this right before the holidays, that will make for one sad holiday season for that family. 

Source about: https://www.seroundtable.com/google-december-2020-core-update-30545.html

What are Google Algorithms

 What are Google Algorithms?

Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).
In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year.
Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs such as:

Source: https://www.searchenginejournal.com/google-algorithm-history/